We plan a clear approach to addressing your online reputation issues.
Search Result Management is an ongoing service designed to make the most of your online presence over time.
The Search Result Management service takes the learnings from the Digital Reputation Report and includes the first round of improvement initiatives delivered during the Search Result Correction service.
We will establish a strong digital foundation and produce a number of digital communication pieces targeting your problematic search terms. Depending on the complexity of the scenario, this may include video, photographs, podcasts and articles. To achieve this in a time-sensitive manner, access to key executives and/or Subject Matter Experts (SMEs) is imperative.
Unlike Search Result Correction, which ends after a month, we will continue to develop and deploy professionally prepared content and reputation assets for a period of months or years.
We take this approach because the internet is a dynamic place: no two days are the same, and the results you see today are not guaranteed to be there tomorrow.
Google has a number of factors it considers when showing search results. One of those is frequency of publishing. The more often you publish on a given topic, the greater an authority you are seen to be.
In many ways, an ongoing Search Result Management service is the only way to ensure your personal or corporate brand is adequately prepared for a negative news report, blog post or image.
We understand discretion is vital. At all times, Reputation Partners acts under a strict confidentiality agreement. If it makes things more convenient, you can of course elect to assign a ‘Trusted Contact’ in your organisation (such as an assistant) to facilitate the flow of information.
INcludes
A range of digital communications executions, including:
Websites
Articles
Social Media Accounts
Videos
Podcasts
Monthly Search Result Impact Reports, Quarterly strategy reviews
Ongoing production of materials
Requirements
Initial confidential discussion (phone or face to face) regarding the nature of any concerns, unique risks and priorities.
Starts from AU $2,500 ex GST/month for a minimum of 6 months
